I Help Freelancers and Entrepreneurs Get Found and Heard Online With Content That Works!
My name is James David Wright, and I am a copywriter dedicated to clarity in communication.
It's never been easier to put up a website, or open up a social media account; that also means the competition (and noise) has never been more fierce.
To do well online, you need to nail the four biggies: Content, Search, Usability, and Social. To do this, your online content needs to be:
Easy to read
You need clear and well-written content that informs, helps, entertains, or solves a problem for your readers. Font size, type, and colour can work together to make your site as readable and user friendly as possible. Choose clean, dark fonts on a light background for readability. Use short paragraphs, headings, subheadings, and plenty of white space.
Easy to find
Website content needs to be properly optimized for your readers first, but also for search engines. Although a lot of search engine optimization (SEO) happens off the page, there are still many things you can do to make sure your site is search-engine friendly, and easy to find.
Easy to use
A website should have a clean and simple design with clear navigation that allows users to find your content quickly and easily. Since a significant number of visits to your site will be from a mobile device, it’s also important that your site be mobile responsive.
Easy to share
Your website also needs to be part of what is now the social web. Gone are the days of websites being little more than digital bulletin boards. The online experience is becoming more interactive, and your site needs to reflect that. Your website should be integrated with your social media accounts to provide a strong online presence.
Working together
These components are not only critical, but depend on each other for best results.
Not happy with how you present yourself online?
Have a look around to find out more about how to make your online assets easy to read, easy to find, easy to use, or easy to share.
Check out my Frequently Asked Questions (FAQ)
Ask a question using my contact form.
Cheers and thanks,
Jim
